2 Days (or adapted to 1 Day)
Incorporating complex sales and marketing challenges such as competitive differentiation, falling prices and disruptive technology can provide additional complexity.
For managers who analyse, forecast and plan. This business simulation involves constant decision making on such issues as oversupply, R & D, marketing, inventory build up, cost structure and cashflow.
Managers and executives draw on a range of skills to meet more complex sales and marketing challenges such as competitive differentiation, falling prices and disruptive technology. These concepts are introduced over a 12 month period of running a business.
Planning is for a longer period of time and provides more practice in forecasting, analyzing and improving results. It gives your managers the ability to test and review the effectiveness of different business strategies in a real world environment.
Teams decide which customer profiles to target, which product mix to adopt, what prices to set, whether to increase capacity, how much money to borrow and R&D options to invest in.
Emphasises the integrated nature and function in decision making of company operations of production, R & D, sales, marketing, management and finance
In addition to the business concepts in the Introduction, students will learn
- Prepare budgets and forecasts
- Integrate cashflow planning, sales, costs and profit
- Optimising sales and purchases
- Target profit opportunities
- Prioritise and control costs
- Use benchmarking to improve profit
- Break even analysis
- Unit cost analysis
- KPI’s for management
- Financial KPI’s used by your company